Keeping in mind the key objective of designing and sewing the range of men’s shirts that they would wear themselves, Shimon and Ariel Ovadia developed their own clothing label Ovadia&Sons in 2010.
Brooklyn born Shimon and Ariel from the early childhood were soaked in the atmosphere of the clothing business since their father ran the children’s wear business. So, the Ovadia boys received their first inestimable experience in fashion and trade at the tender age, what replaced the formal fashion education and training.
With the main focus on modification British and American classic men’s clothing designers, twin brothers from New York temp to design clothes that is “familiar, but fresh” and offer the range of men’s clothing including the sportswear separates and chic accessories.
After receiving the high appraisal of their debut collection that included the well-sewed suits and casual garments, their second collection was purchased by the famous Bloomingdales and Barneys department stores based in New York city.
This spring/summer 2012 collection perfectly demonstrates the obvious attempt to direct their label on men who look for classic permanence and careful chic in clothing. As for our favorite look, this time it is a belted motorcycle jacket in combination with the bold yellow color, which added piquancy and style to the look.
The other interesting clothing ensembles include the modern version of safari-inspired garments in the traditional savannah tones, which were created using the tailoring with the sharp-cut made from the traditional fabrics and heritage quality.
When it comes to the accessories, I cannot stop praising the range of the shoes, hats and belts offered by Ovadia&Sons. Monk-strap loafers and leather lace-ups perfectly reflect the essence of gentle elegance.
The present spring/summer 2012 embraces the clothing for every single occasion starting from the office look to the outfit for the going outs with friends. Whether it is the Breton knit and waxed cotton cover or the linen-blend suit, there is a clear idea of the perfect wear for the both the work-related and entertainment occasions.
Ovadia&Sons’ creations could be characterized as the up-to-date reincarnation of the eternal aesthetic.
Ovadia&Sons Spring/Summer 2012 Menswear Collection